In September of 2019, Honda was the first major automaker to make a sponsor appearance at a major gamer convention for TwitchCon San Diego. To help our audience connect with and understand why Honda is involved in gaming, we created the hashtag, #AlwaysPlayAgain. As an intern, I had the chance to help with the early stages of this social campaign.
Art Director: Aurelie Diaz and Reid Womack
Copy Writer: Louie Chang
PR: AdAge, ADWEEK