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For too long, the pressure to win has made athletes resent the sports they love. In this Michelob Ultra campaign, we cropped in on real images of Serena Williams, Alex Morgan, Anthony Davis, Nneka Ogwumike, Brooke Koepka and Peyton Manning to reframe what a trophy truly is. Because it’s not the piece of metal in their hands. It’s the smiles on their faces. It’s the joy throughout their journeys. 

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