Meet BOB

Creative process, turned into a machine.

 

For one night, we dropped BOB into a bar in Paris. No screens. No prompts. Just people, curiosity, and design in motion. Guests stepped up, spun a wheel of questions, and gave an answer—raw, spontaneous, human.

While they spoke, BOB drew their portrait live.
That moment captures the first two pillars of my creative process: concept and assets. An idea takes shape. A face becomes a form.

From there, each portrait moved forward through the system. The participant’s answer was transformed into a slogan. A custom stamp shape was selected. Iconography and typography locked in, and the identity came alive.

From 9 PM to 3 AM, BOB didn’t sleep.
It branded over 100 unique posters—each one a complete creative journey, designed in real time, powered by people.