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BOB is a machine I created to spread awareness on the creative process.


We installed it for a night in a bar in Paris, France. People would come over, turn a question wheel, and answer it.

During that time they would have their face drawn, live. That represents steps one and two of the creative process:

Assets and concept. The portrait will then proceed to the next steps: Iconography and fonts.

The participants answer would be written as a slogan, and a shaped stamp chosen.

From 9PM to 3AM, BOB branded more than 100 posters,

all representing the personality of the participant.

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