To get Diablo fans excited for Diablo IV’s Season of Blood release, we’re inviting them to partake in a bloody ritual from the game in real life.

Introducing the first ever real-life Blood Harvest, a nationwide blood drive with a Diablo twist. We launched the #DiabloBloodHarvest just like any other blood drive: with a sappy, sentimental PSA… sort of 😈🩸Visit the link in bio to donate YOUR blood to lord Zir or learn more.