99c only store
Nowadays, the gap between the have and the have nots is huge. There is only few places that makes you feel wealthy.
With such low prices, shoppers can fill their carts without worrying about draining their bank accounts.
That kind of carefree shopping makes anyone feel like a millionaire. To communicate this amazing feeling,
we’re introducing a humorous new spokesperson: “The Dollionaire.”
He’s not wealthy—in fact, he’s just a normal dude— but all the money he saves makes him feel like a millionaire.
Writer: Adam Henkel
Actor: Andrew Nackerud
Art Director: Aurelie Diaz
SHOPPING WITH THE DOLLIONAIRE
COOKING WITH THE DOLLIONAIRE
HIS SUCCESS ON INSTAGRAM- WHEN THE STORE REACHED OUT
"Living large starts with spending small." - The Dollionaire
Within 2 hours online, The Dollionaire caught the attention of the official 99c Only Store account. It started with likes, comments, they then followed him. They reposted not one, but two of his posts, tagging him. The morning after they were sliding into his direct messages and asking him for a partnership. This, is the success story, of The Dollionaire. #Dollionaire #DoThe99 #KeepIt99